A lot happened in the western world between the 15th and 18th centuries. 'The Invention of News' spans four hundred years that saw the Reformation of the church, the expansion of global trade routes, spawling international conflicts and unprecedented poltical revolutions.
With all this going on, it's unsurprising that a market for information developped within populations that were increasingly literate and interested in current affairs. Yet despite Gutenberg's breakthrough with the moveable type press in 1439, for much of this period the newspaper was not the primary method of delivery. Not 'invented' until around 1600, it was in fact more of a product of these times than their herald.
Petegree's book is an study of the diversity of the information landscape into which newspapers emerged. Not dissimilar, he notes, to the blending of various forms of print, broadcast and digital media over the last 100 years.
Pre-Gutenberg, news would travel through a large illiterate population by word-of-mouth, or through court messangers employed by those few people who could afford them. The personal reputation of trusted sources was key.
The forerunners of printed news were hand-written manuscript services used by Italian merchants in the 16th century to keep abreast of international affairs and changing prices for goods which might affect their business. These Avissi would collate verbal reports and written correspondence from foreign cities in the order that they arrived, citing the date, city of origin, and often the personal source of the news - a practice still common in newswires.
It was this format that the first enterprising newspapers copied from the start of the 17th century. Yet the stream of data would come with no context, explanation or analysis. A literate population who could now afford the luxury of a newspaper might be able access information previously only available to the inner circles of power, but they might not be aware of its significance.
The marshaling of public opinion was a battle fought instead through pamphlets, which enjoyed their first explosion during the wars sparked by the Reformation and reached their frenzied peak during the French Revolution two and a half centuries later. These ephemeral publications could be produced and distributed quickly and cheaply in response to demand for news of major events. Unlike the subscription-based model of newspapers, they had no need to acknowledge their publisher in the interest of repeat business, and so could be far more liberal in their often contentious opinion.
It is no coincidence that such developments went hand in hand with the emergence of Europe from a feudal system into a place of commerce, and an awakening of conciousness which saw people question first the church, then the rights of their rulers and eventually their own role in civil society.
In fact the potential to excite the population was one quickly recognised by civil authorities, who initially imposed strict copy-checking policy on very closely controlled monopolies, as in the Netherlands, or even completely nationalised the press, as in the case of The Gazette in France. In this climate, when one word wrong could leave to arrest, many printers were initially happy to restrict their content to the coverage of less contentious foreign affairs.
The most notable exception the rule was England where, following the English Civil War and subsequent Glorious Revolution, a unique news ecology developped which saw publications effectively bought as propoganda tools by rival political parties. The French and American revolutions saw later relaxation of domestic news coverage - albeit temporary in the case of the former.
One of the major strengths of Petegree's book is an ability to link the development of news with the emergence of other industries of the time, including financial markets in the 18th century, first evidenced in the Tulip crisis and South Sea Bubble, or the establishment of coffee houses as centres of discussion and debate closely associated with the rise of other forms of journal and periodical.
Besides the printing press, the innovation most central to the establishment of regular news services was the development of a European postal network during the 16th century, to link the major trade centres of Italy and the Netherlands via the Holy Roman Empire in Germany. In an age of instantaneous alert, it is fascinating to consider how the speed of news depended for so long on the speed of horse travel - around 50 miles a day with the fastest couriers - often delayed indefinatley by rough sea crossings and political turmoil. It took until the early 18th century for printed news to establish itself as a regular feature in daily life.
Petegree also examines the role of advertising, in introducing domestic news and affairs into the pages of newspapers through the first personal and business ads.
One of the most charming aspects of the book is its ability to illustrate the times in which it trades, calling on first hand accounts of consumers of news as well as contemporary reportage and insight into the lives of news producers and distributors. The way in which superstitious tales tales of strange occurrences give way to more factual reports is evidence of a mankind's changing awareness of the world at this time. Yet it some news, such as battle reports, gruesome murders, moral tales and societal gossip, remain of timeless interest.
This is a fascinating and illuminating history which explores a momentous period of political and economic development towards the world we live in today through contemporary sources and perceptions. It successfully paints a complex picture of the news ecology, while demonstrating how the interest in, market for and presentation of information developped in tandem with commercial growth, civil engagement and enlightenment thinking. There were a few times when I found myself wondering whether I needed the depth of study provided on certain topics, but these were far between and recompensed by the quality of research and the lucidity of the greater narrative.
Excellent.
